iLive4Fit – Empowering Champions, Transforming Lives

At iLive4Fit, we believe that true strength comes from within—fueled by passion, purpose, and the right nutrition. Our story began not in a boardroom, but on the soccer fields of Midstream Estate, South Africa, where the Dobson family ignited a movement in 2017. What started as Club Football Academy Midstream—a dream to bring best in class soccer education and experience in a safe environment to kids—has grown into a thriving community of 450 members, 23 league teams, and a legacy of excellence. Led by Rob Dobson, Club Owner, Gym and Health enthusiast, and father inspired by his son’s love for soccer, we’ve spent eight years building more than just a club. We’ve built a foundation for greatness—on and off the field.

From humble beginnings, we’ve risen to the top tier of competition in Gauteng, toured the United States in 2019, 2022, and 2023, and secured scholarships for 15 talented players. We’ve celebrated victories like the 2019 FAP U13 Division 3 League and Cup Championships, the 2021 FAP U13 Super League title, and the 2023 NS League U13 Cup. But beyond the trophies, we’ve cultivated a love for the game—and a commitment to living life at its fullest. That commitment led Rob Dobson to a profound realization: nutrition is the game-changer every athlete, fitness enthusiast, and health seeker needs to unlock their potential.

Enter iLive4Fit—a health supplement company born from a passion for sports, fitness, and vibrant living. Rob, faced the same struggles many of us do: low energy, poor recovery, and the nagging feeling that modern diets just weren’t cutting it. Approaching 50, he refused to settle for less. He dove deep into the science of nutrition, determined to create products that would fuel not just soccer players, but anyone striving for peak performance and a healthier life. The result? Two powerhouse supplements—Rejuvenate and Rebuild—designed to revolutionize how you move, recover, and thrive.

Rejuvenate: Energy 4 Life
Imagine having the stamina to outlast your toughest workout, the hydration to push through any game, and the mental clarity to stay sharp under pressure. That’s what Rejuvenate delivers. Packed with bioavailable essentials like Sodium Chloride (Natural Sea Salt & Himalayan Salt), Potassium Citrate, Magnesium Bisglycinate, and a full spectrum of Trace Minerals, this is your secret weapon for unstoppable energy and endurance. Whether you’re a marathon runner, a CrossFit warrior, a soccer star, or simply someone who wants to feel alive every day, Rejuvenate’s four key pillars—Sodium, Potassium, Magnesium, and Trace Minerals—work in perfect harmony to:
• Boost energy and maximize cellular ATP production
• Prevent cramps and enhance recovery
• Elevate sports performance and endurance
• Sharpen focus and lift your mood
No sugar, no gluten, keto, vegan, and paleo-friendly—sweetened naturally with stevia and bursting with natural flavors. Rejuvenate isn’t just a supplement; it’s a lifestyle upgrade for anyone chasing greatness.

Rebuild: Strength 4 Life
For those who lift, sprint, or dominate the field, Rebuild is your ticket to next-level strength and recovery. We’ve taken Rejuvenate’s winning formula and supercharged it with Creatine Monohydrate (5g) and L-Leucine (3g)—two of the most powerful ingredients for muscle growth and performance. Whether you’re a bodybuilder sculpting your physique, an athlete powering through practice, or a fitness enthusiast rebuilding after a tough session, Rebuild delivers:
• Explosive strength and muscle growth
• Faster recovery and reduced soreness
• Sustained energy and hydration
• Peak performance in any sport or workout
Like Rejuvenate, it’s sugar-free, gluten-free, and friendly to keto, vegan, and paleo diets, with meticulously selected, bioavailable ingredients. Our four key pillars, paired with Creatine and L-Leucine, make Rebuild the ultimate tool for athletes and active individuals who refuse to compromise.

Why iLive4Fit?
We’re more than a supplement company—we’re a movement. Inspired by the grit of the soccer pitch, the sweat of the gym, and the joy of a healthy life, iLive4Fit is here to empower everyone who dares to dream big. Our products aren’t just for elite athletes; they’re for fitness buffs, weekend warriors, and everyday people who want to feel stronger, sharper, and more alive. Live fit, live bold, live unstoppable.

From starting the Midstream Soccer Club to crafting supplements that redefine performance, our founder Rob Dobson is driven by a single mission: to help you become the best version of yourself. Join us. Fuel your passion. Conquer your goals. With iLive4Fit, the power to thrive is in your hands.